U Svetom Martinu na Muri, od 23. do 25. listopada 2023. održat će se prvi Green Destinations Regional Training Event na svijetu. Tijekom tri dana događaj će okupiti domaće i inozemne turističke stručnjake i istaknute dionike koji će najbolje prakse i razmišljanja o održivosti podijeliti s okupljenim sudionicima kroz panel rasprave, predavanja i interaktivne radionice.
Događaj se po prvi put održava u Hrvatskoj, i to upravo u Međimurskoj županiji, u organizaciji globalne neprofitne organizacije Green Destinations, tvrtke koja je njihov zastupnik u Hrvatskoj Tourism Lab i Turističke zajednice Međimurske županije.
Za destinaciju u kojoj će se održati Green Destinations Regional Training Event, Međimurje je odabrano upravo iz razloga što je prva regija u Hrvatskoj koja je procijenjena održivom destinacijom te nagrađena srebrnom medaljom. To priznanje ne samo da je od velike važnosti za Međimurje, već i za cijelu Hrvatsku, s obzirom na da je Međimurje četvrta održiva regija u svijetu.
Važnost ekskluzivnog training eventa u Međimurju prepoznali su Hrvatska turistička zajednica, koja je pokrovitelj događanja, kao i Predstavništvo Europske komisije u Hrvatskoj.
Otvorenje skupa, u ponedjeljak 23. listopada 2023. godine u 09.30 sati u Hotelu Terme sveti Martin (Izvorska 3, Sveti Martin na Muri).
Program eventa u prilogu:
Day 1: Training
9.30 – 10.00 Opening speeches
Dr. Katarina Miličević, Tourism Lab CEO
Rudi Grula, Međimurje County Tourist Board Director
Jure Galić, Head of the Department for Support and Coordination
of Tourist Boards, Croatian National Tourist Board
10.00 – 10.15 Green Destinations introduction
Hugo de Jong, Vice-President and Co-founder of Green Destinations,
Head of Destinations Certification at Green Destinations
10.15 – 10.45 Keynote lecture: How do we manage a sustainable
destination and its stakeholders?
Kirsi Hyvaerinen, Founder and CEO at HYVÄ Coaching & Consulting,
Board Member at Global Ecotourism Network, Co-founder of Balkan
Green Initiative, Green Destinations Representative in Montenegro,
Certified Travelife for Tour Operators Coach and Auditor
10.45 – 11.45 Panel discussion
Destination management: new challenges, new needs
Jure Galić, Head of the Department for Support and Coordination
of Tourist Boards, Croatian National Tourist Board
Igor Kreitmeyer, Head of the Board for Environmental Protection,
Ministry of Economy and Sustainable Development
Matija Posavec, Međimurje County Prefect
Dr. Katarina Miličević, Tourism Lab Director
Moderator: Saša Ćeramilac
11.45 – 13.00 Lunch break
13.00 – 14.30 Training session
- Core criteria in sustainable tourism certification
- Interpretation & Reporting Core criteria of the
Green Destinations standard theme 1, 2, 3
14.30 – 15.00 Coffee break
15.00 – 17.00 Training session
- Core criteria in sustainable tourism certification (cont.)
- Interpretation & Reporting Core criteria of the
Green Destinations standard themes 4, 5, 6
19.00 – 21.00 Gala dinner
Day 2: Field visits and best practices
9.00 – 9.30 Keynote speech Sustainability trends in tourism
Dr. sc. Mirela Sučić Čevra, Vice President East and North Europe
and Board Member of the world’s largest tourist destination
agency Kuoni Tumlare
9.30 – 10.45 Panel discussion: Best practices – Destinations
Ivana Alilović, Zagreb County Tourist Board Director
Rudi Grula, Međimurje County Tourist Board Director
Majda Jakša, Vukovar-Srijem County Tourist Board Director
Dalibor Cvitković, Mali Lošinj Tourist Board Director
Marija Vukoja Lastvić, Tourism Cluster Herzegovina President
Thierry Joubert, Green Visions Director
Moderator: Saša Ćeramilac
10.45 – 11.00 Coffee break
11.00 – 12.30 Panel discussion: Best practices – Protected areas and tourism businesses
Mr. sc. Tomislav Kovačević, Plitvice Lakes National Park General Manager
Mr. sc. Krešimir Rašan, Nature Park Telašćica Director
Goran Morović, owner of Villa Nai 3.3, Leading Hotels of The World member
Zvonko Lajtman, owner of Eko Holiday Home Lina, the first facility in Croatia
with the EU Ecolabel certificate
Nuša Korotaj, General Manager at Terme Sveti Martin
Tina Belej, Director at STIK – Centre for sports, tourism, information
and culture Laško
Moderator: Saša Ćeramilac
12.30 – 13.30 Lunch break
13.30 – 18.00 Field visit Međimurje
- Mlin na Muri
- Lookout Mađerkin Breg
- Visitor Center “Med dvemi vodami”
Day 3: Training & Workshop
9.00 – 11.30 Training session
- Practical tools and techniques
- Resource inventory
- Appraisal of impacts
- Stakeholder mapping
- Action plan
11.30 – 13.00 Lunch break
13.00 – 15.00 Workshop session
- Implementing practical tools and techniques
15.00 – 15.30 Closing ceremony
- Closing speeches
Dr. Katarina Miličević, Tourism Lab Director
Rudi Grula, Međimurje County Tourist Board Director
Hugo de Jong, Vice-President and Co-founder of Green Destinations,
Head of Destinations Certification at Green Destinations
- Awarding of Certificates
(mž)
